EVER since it opened its doors in Manila four years ago, M Bakery has become a favorite dessert destination for foodies and discerning customers looking for freshly baked, premium quality treats. As the brand continues to grow, the iconic bakery opted to refresh its identity — without changing the recipes people from all over the world love.

Following its flagship brand in New York City, M Bakery introduces its new brand identity to bring the magic of its desserts closer to its customers. The updated core brand color is inspired by the iconic green of the bakery’s walls, while other colors are inspired by some of its most beloved desserts.

The new logo takes off from the bakery’s trademarked cupcake swirl and the live theater inside the bakery of cupcakes being iced and the banana pudding being scooped. M Bakery will roll out its new design elements over the next coming months, starting with its digital platforms, followed by its

packaging and store refresh.

It’s a new look but still, the same great desserts that the Filipinos have grown to know and love.

Whether in New York or here in Manila, people have been coming back for its world-famous banana pudding and delectable cupcakes with the trademark M Bakery buttercream swirl. Aside from these two fan favorites, M Bakery has a whole array of other equally mouthwatering classic American baked goods guaranteed to make your day sweeter than yesterday.