Manulife awarded trusted brand in PH by Reader’s Digest for 4th time
The Manila Times
MANULIFE Philippines, a subsidiary of international financial services provider Manulife, has been named one of the country’s Trusted Brands for 2022, winning a Gold Award in the insurance category. This is the fourth time that the company has been recognized in the category since 2017. Marking its 24th year, the Trusted Brands Awards celebrates brands that Asian consumers trust the most, and which uphold solid local connections in their markets, testifying to their reliability, integrity and relevance to their customers. “At Manulife, we listen to our customers, so we can develop and offer relevant, bestin-class solutions to support their health and financial well-being,” said Melissa Henson, chief marketing officer, Manulife Philippines. “By keeping in mind their varying needs and priorities, and their unique life journeys, we are able to create new opportunities to connect with them, building and sustaining customer trust even in the most uncertain times.” Henson added that the continued trust in Manulife’s products and services by Filipinos reaffirms their mission to help make decisions easier and lives better. Making insurance easier to understand also helps more Filipinos get protected and gain greater financial security. “We thank Reader’s Digest for this award, as this serves as a testament to how obsessing about our customers and putting them at the front and center can help make their lives better every day.” Reader’s Digest commissioned market research company Catalyst Research to conduct a study for the Trusted Brands awards, where about 8,000 participants were asked to name brands that they “trust above all others.” Each brand was rated based on six attributes: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. The survey was administered in 2021 in five markets in Asia: the Philippines, Singapore, Malaysia, Hong Kong and Taiwan.