Lazada relaunches LazLive with a plus



The Manila Times

Entertainment & Lifestyle

GIANT southeast Asian eCommerce platform, Lazada announced its invitation to the Philippine market to join the relaunch of its entertainment platform LazLive as LazLive+. According to a statement sent to The Manila Times Lifestyle, the new concept features a more curated interactive live content series that brings together recognizable, authentic and trusted experts to share fresh tips and skills with shoppers. With the increase in adoption of eCommerce across Southeast Asia since the onset of the pandemic, online shopping has since integrated itself into consumers’ everyday lives. Shoppers now head to eCommerce platforms for exciting and entertaining content and seek the latest fashion and beauty trending assortment. Recognizing that shoppers are no longer just buying products for practical uses, LazLive+’s new slogan is “Add to Cart. Add to Life,” which reflects the brand’s belief that eCommerce can add to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases. LazLive+ episodes will connect shoppers with new ideas and experts from all walks of life through cooking demonstrations, styling knowhow, gaming tips, fitness motivation and more. Shoppers will get to interact in real-time through voting and chat functions with popular key opinion leaders including food content creator and entrepreneur Erwan Heusaff who will add flavor to life, fashion icon Solenn Heussaff-Bolzico who will add “kikay” to life, and gamer, streamer and entrepreneur Alodia Gosiengfiao who will add “GG” to life. LazLive+ will have three episodes featuring these celebrities from July 27 to 29 and will stream weekly every Wednesday at 7 pm from August 3 to September 28. Coupled with exclusive deals and entertainment that Lazada brings to the fingertips, shoppers can also create more fulfilling moments, big and small, that will enrich their lives and those around them. “As Southeast Asians continue to add-to-cart, we want to be that bridge that connects our customers to opportunities that add to life. For us, it’s not just about buying a pan; it’s about owning a pan to add amazing flavors to a delicious meal for loved ones. Likewise, it’s not just about buying a skipping rope; it’s about adding fitness and health to one’s daily routine. Whether it’s a new hobby, honing a skill, creating a more comfortable home, or a new look with a style makeover, every product on Lazada has the potential to be the launchpad for enhancing abilities and value-adding to our consumers’ lives,” said Marcus Chew, Chief Marketing Officer, Lazada Group. “LazLive+ will also be a great source of inspiration for shoppers with its unique blend of ‘shoppertainment’ and ‘shopspiration’ content, that will enable consumers to discover and unlock new passions and possibilities in their lives, thanks to the experts.” Lazada’s latest brand campaign will run across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam starting today, with a 30-second film, outof-home, a series of key visuals, influencer engagement, topical social media activation, and other creative executions.