PREMIER real estate developer Federal Land Inc. (FLI) is setting its sights on bigger things after entering into a partnership with Japanese real estate developer Nomura Real Estate Development Co. Ltd. (NRE).

The merger has led to the creation of Federal Land NRE Global Inc. (FNG) and this group is set on introducing a new way of living.

This partnership promises to be a perfect synergy with the combined strength of the two leading real estate companies set to elevate experiences and deliver unparalleled excellence, which happens to coincide with the 50th anniversary of Federal Land.

Led by Federal Land Chairman Alfred Ty and NRE Chairmam Eiji Kutsukake, FNG sees a combined century of impressive local and international real estate experience, outstanding business performance and comprehensive expertise in all aspects of property development and management.

The merger combined some Japanese business traditions to symbolically seal the partnership, such as the breaking the seal of a barrel of sake (Japanese rice wine) followed by a toast. This was followed by the custom of painting one eye of the Daruma doll, which marked the beginning of the partnership. The other eye would be painted once the projects are completed.

Through this partnership, Federal Land and NRE are combining their respective stellar capabilities intended to elevate the way urban developments are undertaken.

As FNG, Federal Land seeks to combine its extensive knowledge of the Philippine market and solid reputation for well-built and innovative properties with the best of Japanese innovation, technology and design.

“This is a perfect marriage of vision and values. We share a common long-term outlook, anchored on creating world-class developments that enrich the way people live. It’s a true synergy wherein we raise each other’s performance, whether in architecture, technology, construction, management, or most importantly, to the quality of service rendered to our customers,” said Ty.

The joint venture aims to elevate the living experience of customers through the unique fusion of Japanese innovation with Filipino

sensibility in its soon-to-be-seen milestone developments. FNG differentiates itself through its push for sustainable smart cities, the presence of Japanese concepts and its client-first mindset. Through this strategic partnership, Federal Land’s local foothold is bolstered by NRE’s world-class prowess.

The result is a brand of new-level developments that pave the way to better and more dynamic lifestyles for Filipinos.

For his part, Kutsukake considered the Philippines as the ideal when seeking prospective investment opportunities outside Japan.

“We thought of the Philippines based on our experience with The Seasons Residences. The success led us to understand and foresee the country’s positive market potential and dramatic growth. It also solidified our trust in Federal Land since our first project together further proved that they share the same philosophy as NRE — and that is to build better products with high-quality elements while nurturing respect for each other,” said Kutsukake.

Federal Land first collaborated with NRE on The Seasons Residences, a four-tower high-end residential development at the Bonifacio Global City featuring distinct Japanese innovations.

Ty adds, “We have common roots and beliefs. Both originated from financial institutions. Both hold quality and excellence sacred. And both have had decades of real estate experience in our respective markets. NRE’s unrelenting pursuit of innovation, understanding the customer’s needs and disciplined business practices mirror our own at Federal Land. This joint venture is a triumph of mutual respect, acknowledgment of respective competencies, and a fruitful celebration of cultural and technological exchange.”