Cebu Pacific prioritizes ‘green’ initiatives



The Manila Times

Green Industries

CEBU Pacific declared it is committed to invest in more sustainability initiatives to boost the stability of its operations while actively engaging in efforts to make its operations more environmentally-friendly. The carrier is aligning its sustainability goals with the global aviation’s commitment to achieve netzero carbon emissions by 2050. After participating earlier this year at the Singapore Airshow, Cebu Pacific has established three major pillars on its sustainable journey which include fleet modernization, resource optimization and the use of sustainable aviation fuel by launching green routes by 2025 with the goal of a systemwide implementation by 2030. “Cebu Pacific is committed to invest time and resources to be the greenest airline in Asia and one of the greenest in the world. We conduct our business in an ethical manner, with the welfare of our employees, the community and the environment in mind,” Candice Iyog, Cebu Pacific vice president for Marketing and Customer Experience, explained. Cebu Pacific was the first local airline to incorporate the use of sustainable aviation fuel (SAF) in its operations. SAF is a drop-in replacement for fossil fuels, produced from renewable resources. Its utilization results in up to 85-percent reduction in carbon emissions across its lifecycle. Its chemical and physical characteristics are almost identical to those of conventional jet fuel and these can be safely mixed with regular jet fuel to varying degrees. “As Cebu’s namesake, we have this great sense of responsibility as we realign, reinforce and rebuild tourism that we do this mindfully and sustainably as stewards of this planet we all share. It has always been Cebu Pacific’s core purpose to give back to the community,” Iyog added.