THE Department of International Trade Promotion (DITP), through Thai Trade Center Manila, announced the success of the Think Rice Think Thailand booth at Wofex 2022, the booth welcomed more than 500 visitors and generated more than $4.28 million in sales in the expo, proofing a success and Thai rice popularity among Filipinos.

Janthana Chotimunee, director of the Thai Trade Center Manila, revealed that “The success of this participation is unprecedented and overwhelming. The booth recorded 508 visitors, generating $4,286,251 of sales, consisting of $85,124 immediate order value at the event, and the anticipated order within one year of $4,201,127.

The satisfaction of the exhibitors and the visitors at the event is also high, with 100 percent of exhibitors are highly satisfied with the result. This reflects that this participation enables Thailand to expand its rice trade with the Philippines, and that Thai rice has entered into the Filipino consumers’ hearts.”

She also added that “This event will also be the first step to strengthen the collaboration between two countries in terms of trade and food security. The DITP also appreciates the fruitful cooperation of the Filipino importers and Thai Select restaurants that participated in the event and reinforced Thailand’s image as a global hub for high-quality rice.”

For more information, email at thaicommnl@ymail.com.