The reason behind Zeinab Harake’s bright smile



The Manila Times

Entertainment & Lifestyle

ZEINAB Harake is one of today’s most influential online personalities with over 50 million followers across such platforms as Facebook, Instagram, TikTok, Twitter, and YouTube. Her lifestyle vlogs and challenge videos draw views and likes not only from netizens from the Philippines but around the world as well. With her stature, Harake needs to prioritize dental and oral health, which she regularly mentions on her vlogs. Her smile, after all, is one of her greatest tools. The young celebrity, therefore, make the perfect brand ambassador for Beautéderm Corporation’s Koreisu family toothpaste and Etré Clair mouthwash and spray. “It’s such an honor to be part of the Beautéderm family. I really felt the love and warmth when they welcomed me,” shared Harake. “I feel so grateful that they trusted me to represent Koreisu because it is so different from all the toothpastes that I used in the past. Etré Clair is also perfect as it freshens my breath and protects my mouth in an instant. I could really feel that my teeth and gums are fully protected with Koreisu and Etré Clair…nasa next level talaga sila,” she added. As it is developed, tested, and manufactured in Japan, Ko-Rei-Su is a combination of the Nihongo words kokotaru (bright), ureshii (happy), and tisu (teeth). Beautéderm conceived Koreisu Family Toothpaste as a top tier oral hygiene essential that is fluoride-free and triclosan-free with very minimal ingredients. Koreisu is formulated with Sodium Bicarbonate (baking soda) that makes it a safe alternative to commercial toothpastes without sacrificing anti-plaque benefits. It fights bacteria that causes tooth-decay. Its activated charcoal also eliminates stains and unpleasant odor. Meanwhile, Etré Clair is made with 100 percent organic ingredients. It is a minty breath freshener that has potent antibacterial and antiseptic properties that kills bacteria and reduces bad breath. Like Koreisu, it also whitens teeth by removing stains and brightens dull teeth for a vibrant, more confident smile. Beautéderm President and CEO Rhea Anicoche-Tan is thrilled to have Harake onboard her growing Beautéderm family. “Zeinab is a very welcome addition to the family and she will surely be very instrumental for us to reach a younger and wider market because of her awesome platforms.” Anicoche-Tan furthered, “Zeinab is so genuine and sweet. What you see is what you get. I see her as a very happy baby and she is such a joy to work with. I am honored to have her as my newest brand ambassador.” Finally, the social media star gushed, knowing that she will soon experience a one-of-a-kind adventure with her Beautéderm family. “Happy 13th anniversary to Mommy Rei and to my Beautéderm family. I can’t wait to celebrate many more anniversaries with you. I am 100 percent sure that there will be more and more support for Beautéderm and I am honored to be a part of that,” Harake ended.