FOOD Fighters Universe (FFU), the world’s first non-fungible token (NFT) restaurant group, is bringing its famous Bored and Hungry popup store to Philippine Blockchain Week.

Oscar Tan-Abing Jr., one of the convenors of the event and founder of Anotoys Collectiverse, shares that Bored and Hungry, in association with restaurateur Charles Paw’s Tasteless Food Group, will be flying its chefs to the country and deliver the “best burger experience” to Filipino NFT and non-NFT enthusiasts alike.

Bored and Hungry is a concept restaurant that uses NFTs from the Bored Ape Yacht Collection for its brand identity. Recently, US television show Good Morning America named its OG Trill Burger the “best burger in America.”

The first Bored and Hungry was supposed to be just a pop-up store. As it attracted lines of customers each day, the company decided to make the restaurant a permanent one.

“The Philippines is the first Southeast Asian country that will have the Bored and Hungry pop-up store. The country is really a very important market for NFTs and Web3,” Tan-Abing said, noting that FFU has only two locations, so far: one in Long Beach, California and soon in Gangnam, South Korea.

The Bored and Hungry pop-up store will be located at the lobby of the Marriott Grand Ballroom in Newport World Resorts, Pasay City and will be open for only three days from November 29 to December 1.

“People who are attending the conferences can bring their family and friends along to experience Bored and Hungry,” Tan-Abing added.