HOTEL Sogo, the country’s largest Filipino-owned hotel chain company with over 45 branches nationwide, has been crowned as the “Best Choice Philippines Leading Hotel Chain” and has won the “Philippines Guest Choice Awards” by the acclaimed Netizens Best Choice Awards 2022.

The Netizens Best Choice Awards for Business Excellence plays a vital role in promoting responsible use of the internet since it conducts online research and surveys for promoting the best brands, products and services that has distinguished itself among its competitors, earning the Netizen’s Trust Seal.

Awardees are chosen through an online nomination and multicriteria evaluation in a variety of categories such as product/brand/ service quality and innovativeness, image/value proposition and pricing, strong brand online market influence, and proper and responsible means of using the internet.

Remarking on the impressive win, Sue Geminiano, marketing director of Hotel Sogo, says: “This award is for the management [as well as] the operations people [who are also considered as frontliners]. They worked [very] hard for this in a good and very respectful way. If not for them, Hotel Sogo will not be this big [and] well known and will [not] have many branches nationwide.”

As of this writing, Hotel Sogo has 46 branches nationwide, located in key cities in the metro and provinces. Further plans for expansion in other areas are still expected, and the hotel looks forward to many more wins in the future.