J&T Express announces Lionel Messi as global brand ambassador



The Manila Times


Public Square

GLOBAL logistics service provider J&T Express announces football star and global sports icon Lionel Messi as its first global brand ambassador. Known for his relentless pursuit of excellence and resilience, the seven-time Ballon d’Or winner understands the continuous commitment to improvement that is at the heart of J&T Express. Just like J&T Express, which is committed to continuing to benefit the local communities in which it operates, Messi is a strong believer in giving back to society as evidenced by the forward’s contribution as the top scorer. Messi attributes his performance — both on and off the field — in large part to the collaborative effort of his team. This is aligned with J&T Express’ efforts to bring the best technology-enabled solutions to customers in all its global markets through collaboration with local network partners. As part of his partnership with J&T Express, Messi will promote greater awareness of J&T Express not only as a prominent logistics provider, but also as a one-stop e-commerce specialist across every touchpoint in the supply chain as well as a true champion and practitioner of the “better together” spirit. Commenting on this announcement, Rachel Liu, global branding director of J&T Express says: “We are honored and excited to collaborate with Lionel Messi as our global ambassador. He is a generational athlete whose work ethic, humility and dedication align with the values that we imbue at J&T Express. Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”