ISUZU Philippines Corp. (IPC) officially introduced Tetsuya Fujita, who replaced Noboru Murakami as president of the company. Apart from welcoming IPC’s new president, the ceremony also served as an avenue for the outgoing Murakami to express his gratitude for the support he received during his term. Murakami also expressed his confidence that Fujita’s leadership skills would further drive the company to new heights.

Working for Isuzu Motors Ltd. since 1991, Fujita has had extensive experience in sales and operations. Some of his international experiences included being the corporate planning manager in Isuzu Commercial Truck of America in California, USA from 2005 to 2010 and general manager for Sales in Isuzu Motors International Operations Thailand in Bangkok from 2014 to2017. Before getting assigned to IPC, Fujita was the chairman and chief executive officer of Isuzu Motors de Mexico from 2020 to 2021.

With his broad involvement in international sales and operations, Fujita accepted the challenge of maintaining IPC’s long reign as the No. 1 truck brand in the country. He said he intended to uphold this by continuing to expand and improve the dealer network as well as by maintaining IPC’s strong relationship with customers through providing significant contributions to their business. Aside from that, Fujita also promised to keep steering the company toward a more sustainable and greener path by further cultivating the Road to Progress vision that Murakami kicked off during his term.

“As the leading truck brand in the industry, we will continue innovating new products that will assist in the progress of the country,” Fujita said.