IN partnership with National Bookstore and Shangri-La Plaza, serial entrepreneur and bestselling author John Aguilar invites the public to the Philippine launch of his internationally published book, “The Art and Science of the Pitch: The Ultimate Playbook for Pitching to Partners, Investors and Reality TV Shows,” at the East Wing Atrium, Shangri-La Plaza East Wing, Mandaluyong on January 25 at 4 p.m.

Aspiring entrepreneurs, members of the Philippine start-up community, students and fans of his TV show, “The Final Pitch,” on CNN Philippines are welcome to attend, purchase the book and have their copy autographed by Aguilar. Moreover, attendees will have the chance to interact with him and other guests, including investors and entrepreneurs from “The Final Pitch,” business leaders, media, and start-up ecosystem stakeholders.

The playbook features interviews of world-renowned investors and venture capitalists, successful startup leaders, and communications and pitch-deck experts while identifying pitch components that make an impact. The manual explores insights gleaned from Aguilar’s in-person or virutal travels inside the world’s biggest technology companies and ecosystems from Silicon Valley and Israel to the rising tech hubs of Southeast Asia.

Published by the world’s biggest publishing company, Penguin Random House, the playbook is now an international best seller at Kinokuniya in Singapore and a best seller at Fully Booked in the Philippines. Sponsored by National Bookstore and Shangri-La Plaza, the Philippine book launch will see the convergence of business leaders, start-ups and fans of “The Final Pitch” for an interactive book reading and signing event.