ABS-CBN Corp. has formed a strategic partnership with India’s MX Player in a bid to expand its audience reach.

The collaboration between ABS-CBN and MX Player is a first for both companies, which all have international business operations.

ABS-CBN has subsidiaries in the US, Canada, the Middle East, Europe, Australia, Asia, and the Pacific Islands. Its content is available through cable/ satellite, internet protocol television, and the over-the-top (OTT) iWantTFC platform.

MX Player is also an OTT platform that is available in the US, Canada, Australia, South America, and parts of Asia.

“We’re delighted to expand into a new international territory with the addition of these five Filipino titles, and we believe the highly relevant and relatable narratives will strike a chord with Indian audiences,” the firm said.

ABS-CBN, meanwhile, said the partnership was timely as it was aiming to expand its viewership.

“In this partnership, ABS-CBN and MX Player are able to show to a wider range of audience the shared culture of Filipinos and Indians, and — more importantly — a true humanity through exceptional storytelling,” said Maribel Hernaez, ABS-CBN Global managing director for the Asia Pacific region.

“Whether it’s about revenge or a love story, crime or action, family or society, viewers will surely find a story apt to their taste,” she added.