GRILL expert Mang Inasal was named Black Dragon winner at the 2023 Dragons of Asia for its Mang Inasal Creators’ Circle (MICC).

MICC, a first-of-its-kind, brandmanaged influencer community composed of nano-influencers to mega-influencers from different parts of the country, was among the award recipients under the Best Brand Building/Awareness Campaign category.

“MICC is one of the biggest postpandemic milestones for Mang Inasal as we bring the brand closer to the communities we serve,” Mang Inasal President Mike Castro said.

“We thank all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. This Black Dragon win is a validation of the effectiveness of their efforts,” he added.

Created in March 2022, MICC is comprised of digital content creators across the Philippines. Among the members of MICC are top mommy influencers like Mommy Diaries PH and Mommy Hieds and known TikTokerists, including Simon Javier and George Tobias.

For 23 years, the Dragons of Asia has recognized the best in resultsdriven marketing communications developed and executed by agencies and clients across Asia.

The Black Dragon from Dragons of Asia is the latest addition to the string of accolades that Mang Inasal has garnered this year. Mang Inasal won a Gold Stevie Award from the 2023 Asia-Pacific Stevie Awards, a Marketing Excellence Silver Award, a Silver Anvil Award from the Public Relations Society of the Philippines, and a PANAta Award from the Philippine Association of National Advertisers.

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