Prince Retail Group levels-up data collaboration with manufacturers



The Manila Times

Public Square

AS the retail industry rebounds and competition intensifies with the increased adoption of omni-channel sales, Prince Retail Group (PRG) rises to the challenge by maximizing technology and embracing innovation. Leveraging data and technology, PRG partnered with manufacturers to allow them to understand their brands, products and shoppers in a more collaborative way, with the launch of Shoppers Portal — a powerful business intelligence tool designed to revolutionize how brands understand shopper behavior. With its Assortment module for example, Shoppers Portal enables manufacturers to identify its fastest and slow-moving products, complemented with Category and Brand comparison, Affinity Analysis and other insightful reports. Equipped with these information, manufacturers can make informed decisions to drive more product offerings and promotions that match with consumers’ purchase habits. “We continue to provide significant value to every underserved Filipino by giving distinct personalized service that delights every customer in every town; this time, by making sure that our offerings are tailored to their needs by providing our manufacturers with data-driven insights that enable them to provide the right products for the right customers,” Prince Retail Group of Companies chief merchandising, marketing and distribution officer Rina Janine Go says. In partnership with iRipple Inc., its trusted technology partner, PRG continues to transcend digital challenges by building solutions such as Shoppers Portal that serves as a pioneer to retail advancements even at the height of the recent pandemic. “We have been a partner to Prince Retail Group for more than a decade and we continue to innovate together to build technologies that improve their day-to-day operations,” iRipple software engineer Wil Anosa says. True to its vision of making a significant and sustainable positive impact in the lives of every Filipino in every town in the country, PRG will continue to propel the retail industry forward with technology-driven solutions, empowering both our manufacturers and shoppers alike. Visit more information.