IN a groundbreaking departure from conventional beauty norms, White Castle Whiskey has proudly unveiled Angelie “Pench” Andanar as the face of their 2024 calendar. This bold decision marks a pivotal shift in the perception of beauty, particularly in the Philippines, where tattoos have often been met with skepticism.

At 36, Andanar, a freelance model and single mother from Pampanga, challenges the stereotypical image of a calendar girl. Her extensive body tattoos, meticulously crafted, distinguish her as a symbol of edgy beauty and unapologetic self-expression.

Andanar embarked on her modeling journey in 2006, gaining notable recognition as “FHM Philippines’” Girlfriend Of The Month in May 2010. Her juxtaposition of an angelic visage with bold tattoos has positioned her as a prominent influencer in beauty, fashion, and lifestyle. Beyond her striking appearance, Andanar is lauded for her resilience and dedication to dismantling the stigma surrounding tattoos in the Philippines.

This collaboration between Andanar and White Castle Whiskey extends far beyond the confines of a standard modeling gig; it’s a profound statement. White Castle, an iconic brand synonymous with ethereal beauties on white horses, now champions inclusivity and celebrating diverse forms of beauty. By choosing Andanar, they not only embrace her individuality but also convey a powerful message that beauty defies conventional standards.

Andanar’s advocacy against tattoo discrimination in the Philippines is integral to her identity.

Her tattoos are not mere adornments but serve as a bold statement of individuality, challenging societal norms and expectations.

Her influence extends to Alua, a platform where she shares exclusive content with her audience. With over 242 photos and 19 videos, Andanar offers an insider’s view into her life and style, solidifying her status as a role model and a resonant voice for self-expression.

White Castle Whiskey, produced by Destileria Limtuaco & Co., Inc., the Philippines’ oldest distillery, has long been a trailblazer in the industry. The brand’s commitment to diversity and inclusivity is evident in the bold choices made for its iconic calendars, moving away from traditional imagery to embrace a more diverse array of personalities.

Notable examples include Ninong Ry for 2020, a charismatic and unconventional vlogger, and Ria Atayde in 2023, a staunch advocate for body positivity. Their involvement underscores the brand’s dedication to celebrating all body types and challenging traditional beauty standards.

In a stride towards progress, Destileria Limtuaco recently featured Sassa Gurl in 2022, their first LGBTQIA+ personality, signifying openness to diverse representations and a commitment to celebrating the LGBTQIA+ community. These choices exemplify the brand’s dedication to breaking away from conventional norms, showcasing personalities that embody the different facets of beauty, individuality, and empowerment in the Philippine liquor industry.

The selection of Andanar as the new face of White Castle Whiskey aligns seamlessly with the brand’s history of innovation and boundary-breaking. Since choosing Ry, the brand has been an advocate for inclusivity, and this campaign marks a cultural milestone. It celebrates self-expression as an art form, challenging the stigma around tattooed individuals and asserting that tattoos are a legitimate form of personal expression and art.

Choosing Andanar as the embodiment of White Castle Whiskey symbolizes the evolving perceptions of beauty. This decision not only recognizes tattoos as a distinct form of beauty but also celebrates the stories and experiences they represent. Pench Andanar, with her compelling persona and tireless advocacy, transcends the role of a mere model; with the support of White Castle Whiskey, she continues to be a trailblazer who redefines beauty standards, one tattoo at a time.